About us


About us

Enoteca was founded in 1988 specializing in retail, wholesale and e-commerce in Japan and Asian countries such as Hong Kong, China, Korea, Singapore and Taiwan and now Thailand. Enoteca is ranked as the second largest wine group in Japan and considered number 1 in the fine wine category.

Our founder, Mr. Hirose, was a pioneer of the new business model for wine importation, retail and wholesale distribution, and later ranked in TOP 50 most influential people in the wine world.

Mr. Hirose’s passion for, and contribution to wine business throughout many Asian countries is well respected and Enoteca’s partnership with many internationally admired brands is testament to his conviction and dedication to providing quality for all wine lovers.